How much do you spend in front of the mirror?

Illuminated bathroom mirrors are perfect for women who love their make-up. And according to the Office of National Statistics, make-up is so crucial to women’s lives, lip gloss is now on their theoretical shopping basket that the ONS use to calculate the cost of living in the UK .

But applying make-up takes a bit more skill than you may think. Applying cosmetics in poor light can leave you looking badly made-up. Illuminated bathroom mirrors will make sure you can see every patch of your skin perfectly so you won’t leave your home with a visible foundation line on your jaw line or clumpy mascara. It sounds ironic, but the whole purpose of make up is to look natural. One of the reasons beauticians believe women have dropped lipstick (that the ONS used previously) for lip gloss, is because lip gloss is less heavy, less formal and more natural. Men often seem to be quoted as saying they don’t like women wearing heavy make-up and other women can say it looks ‘tarty’. But achieving the natural look can take a rucksack full of powders, pencils and primers and plenty of time spent in front of the mirror every morning!

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Jamie Bell is the managing director of Illuminated Mirrors. You can find Jamie on Google+; he also occasionally updates the Illuminated Mirrors Facebook page.

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