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2008
Powerful Vision Ltd incorporated
(parent company initially selling high-end mirror TVs for the bathroom)
Illuminated Mirrors website launch
Illuminated mirrors launches selling a range of premium quality illuminated mirrors.
Supplier partnerships established
Built a solid partnership with what was to become the most prestigious illuminated mirror producing factory in the world selling quality bathroom mirrors.
2009
Quality marque established
The Diamond X Collection was created to let customers know that they are buying a superior product. The marque has gone from strength to strength and is trusted by thousands.
2010
Units Sold
50,000
Product Lines
100
Premises
10,000 sqft
2012
Re-engineered products
Increased product quality constructing frames using high-grade aluminium. Completed conversion of all product lines to LED technology.
Units Sold
170,000
Product Lines
4,000
Premises
33,000 sqft
Customers
100,000
2014
Developed partnerships in Holland, France and Germany
2016
As seen on TV
As the word got our about our mirrors, TV came knocking. Our mirrors were used on Britain’s Got Talent, The Only Way Is Essex (TOWIE) along with countless celebrity endorsements.
Showroom opens
We’re proud of our mirrors and cabinets and love to meet our customers. We’re genuinely delighted by the excitement of our visitors when they get to see our products up close.
Invested in trade-sales team
Large, high-value trade contracts required specialist knowledge to run effectively.
2017
Going global
Now selling on 40 marketplaces worldwide, Illuminated Mirrors launches a French language website.
2018
Growing locally
To support our local economy, we built a manufacturing plant in Wiltshire and brought manufacturing back to the UK. As a consequence, we increased our UK staff to 30.
2019
Beautiful bespoke
In 2019 we started to build custom orders. We love a challenge, and because we design and build mirrors to order right here in the UK, we can create your ideal mirror.
Units Sold
750,000
Customers
400,000
2020
Manufacturing expansion
Despite an unstable economic climate, we continue to invest in more manufacturing and glass processing machinery.
New, greener packaging
We’ve redesigned our packaging to reduce the use of foam and plastic. For some products, we’ve completely eliminated it! We’ve always placed an emphasis on keeping our products safe in transit, but with our clever cardboard design, we ‘re also doing our bit to reduce harmful waste.
2022
South West Lighting Ltd
South West Lighting Ltd acquired the website Illuminated Mirrors from Powerful Vision Ltd. The new MD, Leigh Warr, pledges to maintain the same quality of service and uphold the Diamond X Brand's reputation.
Future Vision
We want to have our mirrors and cabinets in every home and business in the UK.