Illuminated Mirrors timeline

2008

Powerful Vision Ltd incorporated
(parent company initially selling high-end mirror TVs for the bathroom)

Illuminated Mirrors website launch

Illuminated mirrors launches selling a range of premium quality illuminated mirrors.

 

Supplier partnerships established

Built a solid partnership with what was to become the most prestigious illuminated mirror producing factory in the world selling quality bathroom mirrors.

2009

Quality marque established

The Diamond X Collection was created to let customers know that they are buying a superior product. The marque has gone from strength to strength and is trusted by thousands.

 

Colour and audio workshop

Set up local workshop facility to fit custom upgrades for colour LEDs and high-quality audio.

2010

Units Sold

50,000

Product Lines

100

Premises

10,000 sqft

 
 

2012

Re-engineered products

Increased product quality constructing frames using high-grade aluminium. Completed conversion of all product lines to LED technology.

 

Units Sold

170,000

Product Lines

4,000

Premises

33,000 sqft

Customers

100,000

2014

 
 

Developed partnerships in Holland, France and Germany

2016

As seen on TV

As the word got our about our mirrors, TV came knocking. Our mirrors were used on Britain’s Got Talent, The Only Way Is Essex (TOWIE) along with countless celebrity endorsements.

 

Showroom opens

We’re proud of our mirrors and cabinets and love to meet our customers. We’re genuinely delighted by the excitement of our visitors when they get to see our products up close.

Invested in trade-sales team

Large, high-value trade contracts required specialist knowledge to run effectively.

 
 

2017

Going global

Now selling on 40 marketplaces worldwide, Illuminated Mirrors launches a French language website.

 
 

2018

 
 

Growing locally

To support our local economy, we built a manufacturing plant in Wiltshire and brought manufacturing back to the UK. As a consequence, we increased our UK staff to 30.

2019

Beautiful bespoke

In 2019 we started to build custom orders. We love a challenge, and because we design and build mirrors to order right here in the UK, we can create your ideal mirror.

 

Units Sold

750,000

Customers

400,000

2020

Manufacturing expansion

Despite an unstable economic climate, we continue to invest in more manufacturing and glass processing machinery.

 

New, greener packaging

We’ve redesigned our packaging to reduce the use of foam and plastic. For some products, we’ve completely eliminated it! We’ve always placed an emphasis on keeping our products safe in transit, but with our clever cardboard design, we ‘re also doing our bit to reduce harmful waste.

Future Vision

We want to have our mirrors and cabinets in every home and business in the UK.