Illuminated Mirrors timeline


Powerful Vision Ltd incorporated
(parent company initially selling high-end mirror TVs for the bathroom)

Illuminated Mirrors website launch

Illuminated mirrors launches selling a range of premium quality illuminated mirrors.


Supplier partnerships established

Built a solid partnership with what was to become the most prestigious illuminated mirror producing factory in the world selling quality bathroom mirrors.


Quality marque established

The Diamond X Collection was created to let customers know that they are buying a superior product. The marque has gone from strength to strength and is trusted by thousands.


Colour and audio workshop

Set up local workshop facility to fit custom upgrades for colour LEDs and high-quality audio.


Units Sold


Product Lines



10,000 sqft



Re-engineered products

Increased product quality constructing frames using high-grade aluminium. Completed conversion of all product lines to LED technology.


Units Sold


Product Lines



33,000 sqft





Developed partnerships in Holland, France and Germany


As seen on TV

As the word got our about our mirrors, TV came knocking. Our mirrors were used on Britain’s Got Talent, The Only Way Is Essex (TOWIE) along with countless celebrity endorsements.


Showroom opens

We’re proud of our mirrors and cabinets and love to meet our customers. We’re genuinely delighted by the excitement of our visitors when they get to see our products up close.

Invested in trade-sales team

Large, high-value trade contracts required specialist knowledge to run effectively.



Going global

Now selling on 40 marketplaces worldwide, Illuminated Mirrors launches a French language website.




Growing locally

To support our local economy, we built a manufacturing plant in Wiltshire and brought manufacturing back to the UK. As a consequence, we increased our UK staff to 30.


Beautiful bespoke

In 2019 we started to build custom orders. We love a challenge, and because we design and build mirrors to order right here in the UK, we can create your ideal mirror.


Units Sold





Manufacturing expansion

Despite an unstable economic climate, we continue to invest in more manufacturing and glass processing machinery.


New, greener packaging

We’ve redesigned our packaging to reduce the use of foam and plastic. For some products, we’ve completely eliminated it! We’ve always placed an emphasis on keeping our products safe in transit, but with our clever cardboard design, we ‘re also doing our bit to reduce harmful waste.



South West Lighting Ltd

South West Lighting Ltd acquired the website Illuminated Mirrors from Powerful Vision Ltd, and agrees to honour all historical warranties. The new MD, Leigh Warr, pledges to maintain the same quality of service and uphold the Diamond X Brand's reputation.

Future Vision

We want to have our mirrors and cabinets in every home and business in the UK.