Fenty beauty; a brand for everyone

Photo @fentybeauty

It’s been a week since the infamous Fenty Beauty launch and the excitement continues to grow over Rihanna’s makeup range. A range that prides itself on inclusivity is causing excitement in cities across the globe, it that leaves no woman behind. The foundation range alone boasts a plethora of shades to provide long wear coverage for every single woman that desires to wear Fenty beauty, no-one is exempt.

As Rihanna quotes on her website “Fenty Beauty was created for everyone: women of all shades, personalities, attitudes, cultures and races. I wanted everyone to feel included. That’s the real reason I made this line.”

Seven days in, we are hearing only positive reviews from the thousands of girls who were desperate to get their hands on the multiple shades on offer, especially the darker shades which sold out in a matter of days across all stores.

With praise from Gabourey Sidibe and Nneoma Anosike amongst other women of colour, Rihanna is being celebrated for including shades that were yet to be availble on the mainstream makeup scene. Anosike took to Instagram saying “The beauty world for people of colour has welcomed yet another brand that goes into understanding that melanins have different undertones and shades, not just 3, but multiple! We have amazing brands representing us, yes, but not enough.”

The range is also a roaring success with women with albinism, with the lightest shades, notably the #110, giving albino women the perfect colour match for their pigment-free skin. Rihanna explained at the NY launch “There needs to be something for a dark skinned girl! There needs to be something for a really pale girl! There needs to be something for someone in between! There are so many different shades, you want people to appreciate the product and not feel like, ‘Oh, that looks cute – but it only looks good on her.’”

The launch of this range provided 40 shades of foundation, one silky-soft primer, six shades of powder highlighter, ten shades of shimmer skin sticks (which can be used to highlight, blush and enhance), blotting powder, blotting paper and a universal lip gloss, aptly named ‘Gloss Bomb’.
Not to mention the many tools that have been released alongside, including brushes and a precision makeup sponge.

We are already dreaming of the extensive possibilities to come from this incredible range, with the expectation for a large lipstick range to follow eventually, furthering the consideration and colour palette of all women.

Photo @fentybeauty

Whilst the Fenty range has highlighted an incredible lack of representation for women of colour within the beauty industry, Rihanna, amongst a few others including the legendary Pat McGrath are beginning to not only represent women of colour in their campaigns but to also use pigments in their makeup that compliment all women’s skin colour.

Fenty beauty not only prides itself on being diverse but also on being cruelty-free and relatively affordable. With the shimmer sticks coming in at £21.00 and the foundation £26.00, you don’t have to longingly wish for these products, in the hope that one day you will have enough to buy products from the range. With quality and affordability at the forefront of the range, Fenty also focuses on radiance, natural glow and highlighting the natural beauty of a woman, as opposed to daring colour palettes that only the bold would dare to wear.

Launching in over 1,600 stores across the world, you can find your range exclusively at Harvey Nichols online or at their UK stores in London, Bristol, Dublin, Manchester, Edinburgh, Birmingham, Leeds and Liverpool. Get your Fenty on today, shine bright like a diamond…

RiRi, you go girl.

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